Why SEO is Crucial When Building a New Website
Launching a new website is an exciting milestone, but in today’s digital world, simply having a website isn’t enough. To attract visitors and stand out in search engine results, you need to incorporate Search Engine Optimisation (SEO) from the very beginning.
Without SEO, your website is like a beautiful shop hidden in the middle of the desert—no one will know it exists. In this post, we’ll explore why SEO is essential when creating a new website and share three simple on-page SEO tips anyone can do to boost visibility and performance.
Why SEO Matters for New Websites
Visibility in Search Engines
Over 90% of online experiences begin with a search engine. Without SEO, your website won’t show up in relevant searches, meaning missed opportunities to reach your audience.
Improved User Experience
SEO isn’t just about keywords—it’s about creating a website that’s fast, mobile-friendly, and easy to navigate, which improves the overall experience for visitors.
Cost-Effective Traffic
SEO helps you generate organic traffic without relying solely on paid ads. While it takes time to build momentum, the results are long-lasting and sustainable.
Competitive Edge
By optimising your site from the start, you can outrank competitors and establish your business as a leader in your niche.
3 Simple SEO Tips for New Websites
SEO might seem intimidating, but there are several easy steps you can take during the website creation process to set your site up for success.
1. Optimise Your Titles and Meta Descriptions
Why It’s Important:
Titles and meta descriptions are what users see in search engine results. They tell search engines—and potential visitors—what your page is about.
How to Do It:
For each page, write a clear, engaging title (under 60 characters) that includes your primary keyword.
Craft meta descriptions (under 155 characters) that summarise the page and encourage clicks.
Example:
Title: “Affordable SEO Services for Small Businesses”
Meta Description: “Boost your online visibility with our affordable SEO services designed to help small businesses grow. Contact us today!”
2. Use Descriptive URLs
Why It’s Important:
A clean, descriptive URL helps search engines understand your page content and improves click-through rates.
How to Do It:
Avoid generic URLs like: www.yourwebsite.com/page1.
Use keyword-rich URLs like: www.yourwebsite.com/seo-services.
Example:
Bad URL: www.example.com/products123.
Good URL: www.example.com/custom-t-shirts.
3. Add Alt Text to Images
Why It’s Important:
Search engines can’t “see” images, but they can read alt text, which helps them understand the content of your images. Alt text also improves accessibility for users with visual impairments.
How to Do It:
When uploading an image, include a short description of the image using relevant keywords.
Avoid keyword stuffing—make it natural and helpful.
Example:
Instead of: alt="Image1", try: alt="Custom SEO dashboard showing keyword rankings.”
How SEO Shapes Your Website’s Future
Incorporating SEO when building your website doesn’t just help you rank higher—it sets the foundation for long-term success. Here’s why:
Better Scalability: A well-optimised website is easier to expand as your business grows.
Increased Credibility: Appearing in top search results builds trust with potential customers.
Higher ROI: By attracting organic traffic, SEO provides a cost-effective way to drive leads and sales.
Final Thoughts
SEO is no longer optional—it’s an integral part of creating a successful website. By optimising your titles, URLs, and images, you can give your site a strong start and improve your chances of ranking higher in search results.
If you’re planning to launch a new website and want to ensure it’s fully optimised for search engines, contact EMS today. Our team specialises in building SEO-friendly websites that attract visitors and convert them into customers.